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Advertise China

the.fee.fairy's picture
Lesson Attachment: 

This lesson is to help students use descriptive language and to introduce them to the idea of exaggeration.

It is called Advertise China, but can be used for any country, just change the name. Advertising China is either hit or miss for the students, either they really get into the lesson and produce excellent adverts, or they mumble a few lines.

A really good thing to do is for the teacher to write their own advert for China (I have one written if anyone wants it). Be really over the top and loud with your advert and they'll get the idea - especially when you seem more passionate about their country than they are ;)

the.fee.fairy
the.fee.fairy's picture
TACA Dean
Joined: 05/07/2010
Posts: 173
Points: 958
The Advert

 

CHINA: The ultimate Destination!

History? Yes! 5000 years of it. Discover more in Beijing and Xi'An.

Culture? Yes! From the Li and Miao of Hainan to the Han on the mainland, there are 56 different ethnicities and cultures represented in China. Learn about them all.

Adventure? Yes! From the Haerbin Ice Festival to the caves of Dunhuang, China has something to suit everyone. 

Visit China to discover real Chinese food - Sweet and Sour, Lightly-Flavoured or Hot and Spicy - China's an adventure for your tastebuds.

Find real Chinese people. Enjoy bargaining in the market place and communicating with some of the most freindly people on Earth.

From mountains and lakes to opera and IMAX, the old meets the new in China.

Book your tickets today!

 

I decided to just post it here after a request.

I wrote it in about 5 minutes after i realised that all the adverts I was getting were 'China has 5000 years of history. Come to China'. 

If they don't get the advert the first time, perform your advert (be really over the top and loud - like the Chinese radio adverts are) and then get them to write another advert about their hometown. They might be a bit more communicative the second time.

YueHan
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Joined: 01/09/2009
Posts: 663
Points: 3156
Advertising

I agree, with our two guys above, but I'll go further, I think this would not only be interesting, it can be an outstanding exercise too! Not only much fun, but some excellent benefits to the students too (apart from language practice). I'm surely going to try it out! Looks like Beryl had quite some fun with that too after the initial CBSOD!

Thanx for sharing. yes

Beryl OMonkiss
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TACA Chancellor
Joined: 09/21/2009
Posts: 351
Points: 2022
Great Lesson

This is an interesting exercise. Most of the Chinese college/Uni students I've taught needed desperately to develop creative skills.

Regarding advertising: at two colleges (one of which attracted good speakers and smart kids), almost NONE of the students understood the concept of commercial advertising. I don't know how they managed to do this, but they accepted commercials as part of the narrative of whatever television show they were watching. I even brought magazines  to class to demonstrate what an advertisement was. I got the CBSOD (Chinese Blank Stare Of Death). To them, a magazine ad was just another story accompanied by a pretty picture. THESE WERE COLLEGE-AGE STUDENTS!

Getting the students to understand exaggeration is one step toward getting them to think critically, and to stop them from acting like penguins. I like the exercise a lot. Though the concept is simple (to me, anyway) it has the potential to produce complex results. I can imagine students' responses once they get a taste of freedom of expression and the PERMISSION to wander outside of the very small box in which they are expected to remain as college students. An exercise like this could have a profound effect upon them later in life.

Good show!

YueHan
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Joined: 01/09/2009
Posts: 663
Points: 3156
Beryl

Hey Beryl, it appears to me that you often had fun in your classes. So, I hope you'll be able to somehow get back into teaching (albeit with a vastly different audience)! Yeah, I agree with assisting them to get an opportunity to be thinking outside of those prison bars (really). [I guess you know why they're not allowed to use the grey matter, even up to today, 2012? Marx has the key.]

But, I take note of your warning of the CBSOD! Oh, how I abhore that. Haha, of course TIC! One day I must post a discussion on acronyms being created by the FT's during our CE's (China Experience); I bet it'll bring a good chuckle! devil

the.fee.fairy
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TACA Dean
Joined: 05/07/2010
Posts: 173
Points: 958
radio advert

No problem. it can be expanded to make a TV advert with acting, but I was using it for the first semester classes, and the students are not as clued up then, so I introduced it as a radio ad to make them use their voices rather than body language.

Robert
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Joined: 12/20/2008
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Points: 54769
Thanks for posting this.

Thanks for posting this. We'll get it out in the next email. 

Having a background in radio, I like this idea. We could even record it and play it back for the students to listen!



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